Sia. Martin Garrix. Target.
Together we gave everyone a reason
to Gather "Round and Round."
For Target, the holiday campaign is the biggest moment of the year. It's their Super Bowl. Their Grammy's. It's their chance to go big. And we did. We worked with artists Sia and Martin Garrix to reimagine Perry Como’s 1950 hit Round and Round and turn it into a modern holiday classic. The song debuted on Sia's Deluxe Holiday album and became the soundtrack of our holiday campaign “Gather Round” which celebrated gatherings of all kinds.
