"You Got This" for Target championed kids' individuality and creativity as they headed back to school.
In a time when bullying makes daily headlines, we wanted to boost kids confidence going into the new school year. "You Got This" for Target did just that with a series of Pinterest-style quotes. The Back to School campaign celebrated kids' individuality and creativity and encouraged them to be their artsy, unicorn-loving, outerspace cadet selves.
